Chapter 2 of 7
2.1 Search Intent & Keyword Classification
Google prioritizes pages that satisfy the user's explicit Search Intent. Search queries fall into four major intent categories:
The 4 Pillars of Search Intent
1. Informational
User wants to learn something (e.g., 'how does event loop work')
2. Navigational
User wants to reach a specific site (e.g., 'TechTalks login')
3. Commercial
User is investigating options before buying (e.g., 'best SEO tools 2026')
4. Transactional
User is ready to purchase or sign up (e.g., 'buy nextjs course')
2.2 Topic Clusters & Pillar Page Architecture
Topic Cluster Internal Linking Structurehtml
<!-- Pillar Page: /courses/seo -->
<a href="/courses/seo/keyword-research-and-strategy">Keyword Research Guide</a>
<a href="/courses/seo/link-building-and-off-page-seo">Link Building Guide</a>
<!-- Cluster Page: /courses/seo/keyword-research-and-strategy -->
<a href="/courses/seo">Back to Complete SEO Masterclass (Pillar)</a>